Our target audience consists of people of both genders (male and female) between the ages of 16 - 25. Since our movie will be rated a 15, the slightly younger ages (14-15) will be our secondary audience alongside the slightly older ages (25+). This is because there is always going to be a variation in the age demographics of the people watching movies, no matter how the film is marketed. Our film will contain a mix of genders (male and female) in order to appeal to the largest audience possible. Since our targeted age is 16-25 years, the majority of our casting will also be of that age range, so that the audience can associate and relate to the characters. Our demographic does not aim at people with children or in a married relationship (due to the fairly low ages of our targeted group). Similarly, it will not focus on a specific religious group or a particular ethnicity so that our reach can be as broad as possible and no prejudices will be created that are linked to our film.
Our audience's category is C2DE, which focuses on the 'lower' side of the income groups but we will also include C1 categorised people in our targeted audience because there will be some level of intellectuality throughout our film. The location of our targeted audience will be in well populated, high income countries; like the USA and the United Kingdom. To whittle this down further, we will aim it at people in more Urban areas so that when a rural theme / setting is shown it is more unfamiliar for those watching it.
Our target audience's purchase/consumption history can be varied in a multitude of ways but they will have had to have enjoyed or purchased a horror movie before because otherwise they will not feel comfortable heading in to a new genre that is widely seen as 'scary'. #
The main role of our target audience is not only to attend the movie but also to help with the marketing or the film (using aspects like Social Media and word of mouth).
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