Final Institution Name

Our final institution name is; Moral Panic Productions.

The idea for this name came from the definition of the 'Moral Panic' part of the name itself, meaning an instance of public anxiety that is directly linked to something that goes against the morals of society. In essence, this is a fear created from something that goes against someone's morals. For example, if someone committed murder, they would be seen as immoral in the eyes of society, and would inspire fear in people that someone could do such an act. This definition links to our company's ethics as we are creating movies under the horror genre, but at the same time to not entice anyone to follow the ethic's shown in our films, hence why we will refer to ourselves as Moral Panic. However, it could also be seen as a simple connotation of fear, which is the way in which the audience will feel when they watch our movies. Along with this, the name itself is original and ambiguous, meaning that it sounds far more professional.

Despite this company name being our group's favourite from the start, we have also been supported on this decision by our Target Audience (with 38% of votes), that of which we handed questionnaires to, along with our focus group who said that it was the most appropriate name out of the ones we pitched to them. This means that our target audience along with the group that will be our source of key analysis in our production have supported our decision and made it practically unanimous.